Guiding Founders
From Vision To Brand
I turn bold ideas into clear and confident brands through strategy, story, and design.
I’M ROBERT
Founder & Creative Director at Hacala Studio
Since 2003, I’ve helped founders turn vision into brands that grow.
I bring clarity, craft, and consistency to every part of the process. The result is a brand that feels confident, looks refined, and earns trust at a glance.
A creative partner who helps your vision take shape as your business evolves.
If you’re ready to bring it to life, let’s talk.
Services
Brand Identity
- Discovery & Strategy
- Naming & Messaging
- Visual Identity Systems
- Brand Books
Graphic Design
- Marketing Design
- Ads & Social Content
- Presentation Decks
- Doc Styles & Stationery
Conversion Design
- Mobile & Web UI
- Landing Pages
- Email Design
“I was amazed, and felt like I had a person who was really trying to build me an amazing brand!”
“Robert really listened to what I was looking for and developed something perfectly suited to my needs.”
FAQ
How long does a project take?
A simple logo and visual identity can take around 2-4 weeks. A full brand identity, including strategy, design, and messaging, can take 2 months or more. Bigger projects may also include naming, more graphic design, or ongoing brand direction and marketing services.
Long-term relationships are where it’s at. I can be your fractional Creative Director or Art Director — helping you make important decisions as your business grows.
What do I get at the end of the project?
You’ll receive all final documents, print-ready source files, web-ready image files, and any additional assets needed to launch your brand.
Everything will be neatly organized in a Google Drive folder or emailed to you as a zip file.
How much do you charge?
Every project is unique, but a full visual identity package typically starts around $15k.
This covers everything needed to build a cohesive, professional brand that’s ready to grow:
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Brand discovery and strategy
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Main logo and variations
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Color palette and typography
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Brand pattern and visual elements
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Ad creative and social media banners
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Brand guidelines and mockups
Smaller identity packages are available for earlier-stage founders who just need the essentials.
For larger brands, long-term support or fractional creative direction is available to guide your brand’s evolution over time.
How do you ensure the brand reflects my vision?
I start by truly understanding your vision, goals, and audience. Our process is collaborative, so we stay aligned every step of the way, ensuring the final design feels 100% yours.
Will you help me implement my new brand across platforms?
You bet! I offer regular guidance on implementing your new identity, to make sure it stays consistent across your website, social media, and all marketing materials.
What else do you do?
With my 24 years of experience plus additional talent, our capabilities cover a wide range:
• Brand discovery, strategy, and positioning
• Naming, taglines, and messaging
• Logos, colors, and fonts
• Icons, patterns, and visual elements
• Brand books and style guides
• Mobile/web wireframes and mockups
• High-converting landing pages
• Social media and ad design
• Animations for logos, ads, or websites
• Packaging, stationery, and print design
• Email marketing mockups and assets
• Document styling
Ready to make your mark?