BRANDING
&DESIGN
For The Visionary Founder
Start Turning the Right Heads
A unique mix of strategy, design, and messaging to attract your ideal customers and investors.
Services
Brand design services for founders with vision. Realize a confident brand built for growth, from discovery and strategy to identity and messaging. Together we can bring it to life.
Brand Identity
Full brand identities true to your business goals, values, and personality.
- Discovery & Strategy
- Naming & Messaging
- Visual Identity Systems
- Brand Books
Graphic Design
Strengthen your brand with a consistent visual style across the board.
- Marketing Design
- Ads & Social Content
- Presentation Decks
- Doc Styles & Stationery
Conversion Design
Convert more with the best UI practices across mobile, web, and email.
- Mobile & Web UI
- Landing Pages
- Email Design
“I was amazed, and felt like I had a person who was really trying to build me an amazing brand!”
Meet Robert
I help founders forge meaningful brands built for growth.
Nothing scoobies my doobie more than crafting a solid identity from a business idea — turning abstract concepts into a verbal and visual toolkit for your business to grow.
There are two things I fell in love with growing up: logos and language. Throughout my 24-year career, I’ve been putting these together to help people present their ideas and scale their businesses.
I love seeing others succeed.
Robert Hacala – Designer, Creative Director, and Founder of Hacala Studio
Why us?
Tailor-made service with clear communication and excellent work. Not a freelancer. Not a big agency.
✓ A boutique creative studio that crafts timeless brands that connect and grow.
Personalized
You’d be working directly with me (Robert), while I guide you along the brand building journey.
Experienced
24 years of experience in brand identity design, plus a whack ton of creative, business, and people skills.
Trusted
A history of happy clients who had their expectations blown away.
Reliable
You always get my full attention, as we only take on a few projects at a time.
Versatile
We translate your vision into an story-driven identity, while spotting the tiny details along the way.
Efficient
Satisfyingly organized, refreshingly clear, and with a simple proven process to take us from our intro call to final delivery.
Ready to make your mark?
Let’s talk about your vision.
Your Brand, Elevated
🔸 Build an authentic brand that stands out from the crowd.
🔸 Cut through the noise with a clear and compelling message.
🔸 Get a cohesive visual style that embodies your personality.
🔸 Make a lasting impression that fosters customer loyalty.
🔸 Attract investors with a compelling growth story.
🔸 Drive marketing success with consistent visuals and words.
🔸 Scale confidently with a brand that draws top talent.
“Robert really listened to what I was looking for and developed something perfectly suited to my needs.”
FAQ
How long does a project take?
A simple logo and visual identity take 2-4 weeks. A full brand identity, including strategy, design, and messaging, can take 2 months or more. Bigger projects may also include naming, more graphic design, or ongoing brand direction and marketing services.
Long-term relationships are where it’s at. I can be your fractional Creative Director or Art Director — helping you make important decisions as your business grows.
What do I get at the end of the project?
You’ll receive all final documents, print-ready source files, web-ready image files, and any additional assets needed to launch your brand.
Everything will be neatly organized in a Google Drive folder or emailed to you as a zip file.
How involved will I be in the process?
You’ll be involved throughout, as I give you updates and you give me feedback.
Communication is always clear and proactive to avoid wasted time with nasty back-and-forth.
How do you ensure the brand reflects my vision?
I start by truly understanding your vision, goals, and audience. Our process is collaborative, so we stay aligned every step of the way, ensuring the final design feels 100% yours.
Do you offer brand strategy along with design?
Absolutely! Strategy is the foundation of any successful brand. I can help you define and document your core message, positioning, and how to communicate it effectively to your intended audience.
How do you design for my target audience?
Diving deep into your audience’s needs and mindset allows us to make more informed design and branding decisions. It’s about connection, not just aesthetics.
How do you help brands grow or pivot over time?
We build brands with long-term flexibility in mind. Whether you’re new, growing, or pivoting, we offer the brand strategy and implementation needed for your brand to evolve seamlessly with your business.
Will I own my new logo and designs?
Absolutely! You get 100% ownership of all final deliverables (including source files) once the project is paid in full. I retain rights to any unused concepts and may showcase the work in my portfolio.
How much do you charge?
Every challenge is unique, whether you’re a new business needing the essentials or an established company looking for a refresh.
Our Visual Identity Essentials starts at $3600 and includes:
- Discovery and Strategy sessions
- Logo design with variations
- Colour palette
- Select fonts
- Suggested imagery
- Favicon and social media avatar
- Design elements or patterns or textures
- Social banners or ad designs
- Brand guidelines one-pager
- Super-duper organized final delivery
A Full-Scope Service includes everything above, plus:
- Comprehensive Brand Strategy
- Naming (company or products)
- Tagline
- Core Messaging
- Landing pages
- Website structure/UI
- Typography
- Icons
- Animations
- Multi-page brand book
- Ongoing support, design, and marketing
Long-term relationships are the most benefitial. You’d have me as your fractional Creative Director or Art Director — helping you make important decisions as your business grows.
What happens if I’m not happy with the initial designs?
Your project starts with me getting to know you and your business by interviewing you and brainstorming with you:
- Why does the business exist?
- Where is it now, and where would you like it to be in 2-3 years?
- Who is your audience?
- What exactly do you do for them?
- Why should they choose you?
- What gets you up in the morning?
- What keeps you up at night?
- And more…
Your input is vital to the process, and I provide revisions based on your feeeback so we nail the brand and you’re thrilled with the outcome!
Will you help me implement my new brand across platforms?
You bet! I offer regular guidance on implementing your new identity, to make sure it stays consistent across your website, social media, and all marketing materials.
Do you design websites too?
We design mobile/web mockups and plan the user experience, but we don’t develop websites.
If you need more than a single-page site, then you likely need a web developer. I can provide them with mockups and brand guidelines, and give regular feedback to keep everything consistent for you.
That said, I also create high-converting landing pages and single-page sites — ideal for direct response marketing, product detail pages, and coming soon pages.
What else do you do?
With my 24 years of experience plus additional talent, our capabilities cover a wide range:
• Brand discovery, strategy, and positioning
• Naming, taglines, and messaging
• Logos, colors, and fonts
• Icons, patterns, and visual elements
• Brand books and style guides
• Mobile/web wireframes and mockups
• High-converting landing pages
• Social media and ad design
• Animations for logos, ads, or websites
• Packaging, stationery, and print design
• Email marketing mockups and assets
• Document styling
Book a Free Call
Select a time that works for you. You can learn about what I do and tell me about your business and where it’s headed.
If nothing appears above, please use this link to schedule a time.