BRANDING
&DESIGN
For The Visionary Founder
Meet Robert
Founder & Brand Designer at Hacala Studio
Logos and language. Those were my obsessions growing up — and they’ve shaped my entire career.
For the past 24 years, I’ve helped founders transform abstract ideas into powerful brands built for growth. Not just pretty visuals, but strategic clarity, thoughtful storytelling, and a cohesive identity that moves your business forward.
I work with a small number of clients at a time, so you get my full attention — every detail, every step of the way.
If you’re building something with heart, I’d love to help you make it real.
Why us?
We’re not a big agency and we’re not a random freelancer. We’re a boutique studio built for visionary founders who want clarity, creativity, and a brand that actually works.
Hands-on Partnership
You’ll work directly with me (Robert), from our first call to final delivery — no middlemen and no miscommunication.
Depth of Experience
24 years in branding and design, plus insight into how strong brands attract the right customers, investors, and collaborators.
Creative Precision
We help you cut through the noise with a brand that’s clear, compelling, and authentically yours.
Thoughtful Execution
From strategy to final assets, every detail is intentional — designed to make a lasting impression and support long-term growth.
Focused Attention
We only take on a few projects at a time. Your brand gets the attention it deserves, every step of the way.
Services
A thoughtful mix of strategy, design, and messaging to help you build a brand that connects and grows.
Whether you’re just starting or scaling up, we craft brands that stand out, connect with the right people, and set the stage for long-term success.
Brand Identity
- Discovery & Strategy
- Naming & Messaging
- Visual Identity Systems
- Brand Books
Graphic Design
- Marketing Design
- Ads & Social Content
- Presentation Decks
- Doc Styles & Stationery
Conversion Design
- Mobile & Web UI
- Landing Pages
- Email Design
“I was amazed, and felt like I had a person who was really trying to build me an amazing brand!”
“Robert really listened to what I was looking for and developed something perfectly suited to my needs.”
FAQ
How long does a project take?
A simple logo and visual identity can take around 2-4 weeks. A full brand identity, including strategy, design, and messaging, can take 2 months or more. Bigger projects may also include naming, more graphic design, or ongoing brand direction and marketing services.
Long-term relationships are where it’s at. I can be your fractional Creative Director or Art Director — helping you make important decisions as your business grows.
What do I get at the end of the project?
You’ll receive all final documents, print-ready source files, web-ready image files, and any additional assets needed to launch your brand.
Everything will be neatly organized in a Google Drive folder or emailed to you as a zip file.
How involved will I be in the process?
You’ll be involved throughout, as I give you updates and you give me feedback.
Communication is always clear and proactive to avoid wasted time with nasty back-and-forth.
How do you ensure the brand reflects my vision?
I start by truly understanding your vision, goals, and audience. Our process is collaborative, so we stay aligned every step of the way, ensuring the final design feels 100% yours.
Do you offer brand strategy along with design?
Absolutely! Strategy is the foundation of any successful brand. I can help you define and document your core message, positioning, and how to communicate it effectively to your intended audience.
How do you design for my target audience?
Diving deep into your audience’s needs and mindset allows us to make more informed design and branding decisions. It’s about connection, not just aesthetics.
How do you help brands grow or pivot over time?
We build brands with long-term flexibility in mind. Whether you’re new, growing, or pivoting, we offer the brand strategy and implementation needed for your brand to evolve seamlessly with your business.
Will I own my new logo and designs?
Absolutely! You get 100% ownership of all final deliverables (including source files) once the project is paid in full. I retain rights to any unused concepts and may showcase the work in my portfolio.
How much do you charge?
Every challenge is unique, whether you’re a new business needing the essentials or an established company looking for a refresh.
Our Visual Identity Essentials starts at $3600 and includes:
- Discovery and Strategy sessions
- Logo design with variations
- Colour palette
- Select fonts
- Suggested imagery
- Favicon and social media avatar
- Design elements or patterns or textures
- Social banners or ad designs
- Brand guidelines one-pager
- Super-duper organized final delivery
A Full-Scope Service includes everything above, plus:
- Comprehensive Brand Strategy
- Naming (company or products)
- Tagline
- Core Messaging
- Landing pages
- Website structure/UI
- Typography
- Icons
- Animations
- Multi-page brand book
- Ongoing support, design, and marketing
Long-term relationships are the most benefitial. You’d have me as your fractional Creative Director or Art Director — helping you make important decisions as your business grows.
What happens if I’m not happy with the initial designs?
Your project starts with me getting to know you and your business by interviewing you and brainstorming with you:
- Why does the business exist?
- Where is it now, and where would you like it to be in 2-3 years?
- Who is your audience?
- What exactly do you do for them?
- Why should they choose you?
- What gets you up in the morning?
- What keeps you up at night?
- And more…
Your input is vital to the process, and I provide revisions based on your feeeback so we nail the brand and you’re thrilled with the outcome!
Will you help me implement my new brand across platforms?
You bet! I offer regular guidance on implementing your new identity, to make sure it stays consistent across your website, social media, and all marketing materials.
Do you design websites too?
We design mobile/web mockups and plan the user experience, but we don’t develop websites.
If you need more than a single-page site, then you likely need a web developer. I can provide them with mockups and brand guidelines, and give regular feedback to keep everything consistent for you.
That said, I also create high-converting landing pages and single-page sites — ideal for direct response marketing, product detail pages, and coming soon pages.
What else do you do?
With my 24 years of experience plus additional talent, our capabilities cover a wide range:
• Brand discovery, strategy, and positioning
• Naming, taglines, and messaging
• Logos, colors, and fonts
• Icons, patterns, and visual elements
• Brand books and style guides
• Mobile/web wireframes and mockups
• High-converting landing pages
• Social media and ad design
• Animations for logos, ads, or websites
• Packaging, stationery, and print design
• Email marketing mockups and assets
• Document styling
Ready to make your mark?