Leki Aviation

Identity revamp: logo redesign, colour palette, typography, style guide, collateral, flyers, posters

“Robert was instrumental in ensuring that we delivered on time, on budget and to the great satisfaction of our management.”

– Director of Business Development, Leki Aviation Pte Ltd


Leki Aviation is a global B2B company specializing in airplane parts. With offices in several countries, it’s as much a service company as a product company. Leki Aviation provides excellent logistical support and personalized customer experiences. Within a zero-error industry, the company is proactive, comprehensive, fast, and competitively priced. Its value lies in these three building blocks: relationships, customer service, and dedication to quality.


Revamp the complete brand identity to bring unity to the company, and to help it stand out, be recognized, and be remembered.
1. Redesign the company’s identity: logo, colour palette, and typography
2. Layout a comprehensive style guide for both print and screen
3. Design modular-style flyer templates for both print and screen
4. Design a series of in-office posters, each featuring a landmark from its respective region

“Our global sales team takes great pleasure in using the new marketing material and we have received wide recognition and compliments for our new logo.”

– Director of Business Development, Leki Aviation Pte Ltd