Step Revolution

Logo refresh for an interactive entertainment company making competitive music games and exergaming products.

The company needed to modernize and evolve their identity to give a cohesive look across multiple applications, and have more impact overall.

I made the logo simpler, cleaner, and bolder, while having the company name more prominent. I removed small graphical details and added a background circle and crisp black outlines. The E in “Step” was also redesigned for a more sleek appearance. Altogether, these changes modernize the mark and give it more legibility, versatility, and impact.