How to Turn “What do you do?” Into a Conversation

How to Turn “What do you do?” Into a Conversation

When asked the question “What do you do?” people most often state their title and company, or maybe the industry they work in. Either way, this kind of answer is a wonderful way to bore your listeners and let the conversation fall back into more small talk—a.k.a....
How to Choose a Logo Design that Is Perfect for You

How to Choose a Logo Design that Is Perfect for You

Your logo is the signature of your brand. It is the emblem that symbolizes your whole business. It can be displayed anywhere and everywhere, and over time it can become one of your company’s most valuable assets. A well-designed logo should reflect your business and...
The Confusing Tokyo 2020 Logos

The Confusing Tokyo 2020 Logos

It must be quite an honor to design a logo for the Olympic Games. It could also be quite nerve-racking, knowing that billions and billions of people around the world will be seeing it. Of course, with any good logo, a lot of research, brainstorming, and creative...
Design the New Business [Video]

Design the New Business [Video]

Found this fantastic video the other day. I hope you can find a quiet 40 minutes and open your ears to this. Design and business can no longer be thought of as distinct activities with individual goals. Design the New Business is a film dedicated to investigating how...
Are You a Victim of Bad Brand Design?

Are You a Victim of Bad Brand Design?

It’s a fact—design is everywhere. Yet, bad design is everywhere too! The quality of your brand design determines how professional you look. With great design, you’ll look more trustworthy. You’ll look like you truly care about your business....
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