Blog
Read time: 5 minutes “Archetypes… convey a meaning that makes customers relate to a product as if it actually were alive in some way.” – Margaret Mark and Carol S. Pearson, from The Hero and the Outlaw: Building Extraordinary Brands Through the Power of...
Blog
Read time: 5 minutes “Archetypes are the heartbeat of a brand because they convey a meaning that makes customers relate to a product as if it actually were alive in some way, they have a relationship with it and care about it.” – Margaret Mark and Carol S. Pearson,...
Blog, Freelance
When asked the question “What do you do?” people most often state their title and company, or maybe the industry they work in. Either way, this kind of answer is a wonderful way to bore your listeners and let the conversation fall back into more small talk—a.k.a....
Blog, Design
Your logo is the signature of your brand. It is the emblem that symbolizes your whole business. It can be displayed anywhere and everywhere, and over time it can become one of your company’s most valuable assets. A well-designed logo should reflect your business and...
Blog, Design
It must be quite an honor to design a logo for the Olympic Games. It could also be quite nerve-racking, knowing that billions and billions of people around the world will be seeing it. Of course, with any good logo, a lot of research, brainstorming, and creative...
