Blog
Read time: 5 minutes “Archetypes… convey a meaning that makes customers relate to a product as if it actually were alive in some way.” – Margaret Mark and Carol S. Pearson, from The Hero and the Outlaw: Building Extraordinary Brands Through the Power of...
Blog
Read time: 5 minutes “Archetypes are the heartbeat of a brand because they convey a meaning that makes customers relate to a product as if it actually were alive in some way, they have a relationship with it and care about it.” – Margaret Mark and Carol S. Pearson,...
Blog, Freelance
When asked the question “What do you do?” people most often state their title and company, or maybe the industry they work in. Either way, this kind of answer is a wonderful way to bore your listeners and let the conversation fall back into more small talk—a.k.a....
Blog, Design
Your logo is the signature of your brand. It is the emblem that symbolizes your whole business. It can be displayed anywhere and everywhere, and over time it can become one of your company’s most valuable assets. A well-designed logo should reflect your business and...
Blog, Design
It must be quite an honor to design a logo for the Olympic Games. It could also be quite nerve-racking, knowing that billions and billions of people around the world will be seeing it. Of course, with any good logo, a lot of research, brainstorming, and creative...
![Design the New Business [Video]](https://roberthacala.com/wp-content/uploads/2013/08/DesignTheNewBusiness.jpg)
Design
Found this fantastic video the other day. I hope you can find a quiet 40 minutes and open your ears to this. Design and business can no longer be thought of as distinct activities with individual goals. Design the New Business is a film dedicated to investigating how...
Design
It’s a fact—design is everywhere. Yet, bad design is everywhere too! The quality of your brand design determines how professional you look. With great design, you’ll look more trustworthy. You’ll look like you truly care about your business....
![The Three Different Types of Logos [Infographic]](https://roberthacala.com/wp-content/uploads/2013/05/The-3-Different-Types-of-Logos-650px.jpg)
Design, Infographics
A little while back, I was preparing a slideshow for a live workshop on logo design. I wanted to introduce my audience to the different types of logos before showing examples of good and bad ones, and before getting into the whole process of how to locate designers,...
![How To Be a Freelancer [Slideshow]](https://roberthacala.com/wp-content/uploads/2013/05/How-To-Be-a-Freelancer.png)
Freelance
Want to become a freelancer? If you’re gonna do it, then effin’ do it right! Here’s an little introduction to finding your purpose, building a personal brand, communicating with clients, making a contract, and red flags to watch out for. How To Be a...
![Typographic Time Lapse [Video]](https://roberthacala.com/wp-content/uploads/2013/04/Just-for-the-Font-of-it-650.jpg)
Design
Time lapse of a notebook sketch turn digital illustration using Adobe Illustrator. About two hours of work put into a two minute video with original music.
