Boost Your Black Friday Conversion Rates
Get personalized design feedback that directly influences campaign performance. Actionable steps and a private video in 3 days.
$199
👤 Limited to 10 spots.
Watch a Page Review ↓
Running a SaaS or Online Store?
Prepping for Black Friday is freakin’ intense. Your offer, ads, landing pages, banners, emails — tons of moving parts!
And what do potential customers notice first? Your design.
Users can form an opinion about a website in as little as 50 milliseconds.
Gitte Lindgaard, Gary Fernandes, Cathy Dudek & J. Brown (2006)
Great Design Drives Conversions
Optimized design enhances the user experience, highlights key calls to action, and reduces overall friction — which leads to higher conversions and sales.
- Trigger a visitor’s emotions before they read a single word.
- Increase perceived trust, likability, and competence.
- Dispel their skepticism and entice them to keep reading.
Unfortunately, I’ve seen too many designs miss the mark.
That’s why I’m offering Art Direction by the Slice 🍕 — a quick-and-easy design feedback service that transforms your designs into high-converting assets, driving sales and increasing brand loyalty.
What’s Included?
10-15 Minute Video Review
I’ll send you a link for immediate viewing of your private video.
Get a personalized video walkthrough analyzing your design with targeted feedback to boost conversions — showing how to enhance key aspects that impact the user experience.
- Details on page layout, visual hierarchy, and flow
- Tips on optimizing calls-to-action and navigation
- Suggestions for font, colour, and image adjustments
- Best practices for social proof placement and brand consistency
Clear, Actionable Report
I’ll send your report as a private Google doc.
This structured and easy-to-read report shows you high-impact, actionable steps to improve your design.
You may see comments on:
- Consistency: Tips to create a cohesive look and feel.
- User Flow: Adjustments for intuitive navigation.
- CTA Placement: Strategic button placements to drive action.
- Legibility: Recommendations for text clarity and readability.
I’ll send you a link for immediate viewing of your private video.
10-15 Minute Video Review
Get a personalized video walkthrough analyzing your design with targeted feedback to boost conversions — showing how to enhance key aspects that impact the user experience.
- Details on page layout, visual hierarchy, and flow
- Tips on optimizing calls-to-action and navigation
- Suggestions for font, colour, and image adjustments
- Best practices for social proof placement and brand consistency
Clear, Actionable Report
This structured and easy-to-read report shows you high-impact, actionable steps to improve your design.
You may see comments on:
- Consistency: Tips to create a cohesive look and feel.
- User Flow: Adjustments for intuitive navigation.
- CTA Placement: Strategic button placements to drive action.
- Legibility: Recommendations for text clarity and readability.
I’ll send your report as a private Google Doc.
Easy 3-Step Process
Share the Designs You Want to Improve
Share any layouts from your funnel or campaign — Figma files, landing pages, banners, ads, social content, emails, etc.
Get a Private Video and Detailed Notes
I’ll look at everything and show where you can improve your designs, layouts, imagery, and user experience.
Adjust Your Designs for Maximum Impact
You can make changes based on my suggestions and watch your conversion rate hit the ceiling.
Simple as that!
Submit your designs in minutes, get tailored feedback in 3 days, and let your conversions soar!
★★★★★
“My business is more marketable and more credible.”
– Allen Higbee, Founder of Laxlee Sports and Greenhouse Arcade
100% Risk-Free: If you don’t love the feedback, then you get your money back!
Hi, I’m Robert
Brand Designer / Creative Director / Founder of Hacala Studio – a tight branding outfit that builds growth-focused brands.
✓ I’ve reviewed and improved hundreds of page designs throughout my 24-year career.
✓ I use data from conversion rate tests and have a personal checklist of things to look for in any design.
✓ My feedback is clear and actionable, with easy-to-understand explanations.
FAQ
What is this service?
It’s a personalized design feedback service to help improve conversions for your landing pages and campaigns — perfect for Black Friday, Cyber Monday, and the holiday season.
A campaign might include ads, site banners, landing pages, and social media content. I’ll review everything involved.
How does the process work?
Here is the easy 3-step process to get your expert design review:
1. Send me your designs for feedback.
After placing your order, you’ll be directed to a form where you can enter your page url and upload designs.
2. I’ll give you clear, actionable steps in a structured document and a 10-15-minute private video.
These shows where you could improve your design for consistency, legibility, and more conversions. (I may comment on headlines or button copy too.)
I will sent you the links to the video and document when finished.
3. You make adjustments to your designs.
Based on my suggestions, you could make changes or run some A/B tests — to boost your conversions and sales.
If you need a designer to help you implement the changes, I’d be happy to talk. You can schedule a call or write me a message.
Who is this service for?
This service is for any e-commerce, SaaS, or solopreneur business who needs an expert design eye to help your web pages and campaigns perform better — to look everything over and give you honest feedback you can implement right away.
Perhaps you’ve asked yourself:
- How many product images should there be?
- Is this page too text heavy?
- Which hero section looks better?
- Where are the best places to put testimonials and media logos?
- Should I leave the navigation on this landing page?
- Which condensed fonts are best for small spaces?
- Is there anything missing that would encourage clicks?
- How can I make my brand more visually cohesive?
If you’re asking these types of questions, then you may benefit from this type of design review.
What kind of designs can I submit?
You can submit any type of design or a set of designs from a campaign, such as a product launch or a site-wide sale.
Designs could include Figma files, landing pages, site banners, ads, social media content, videos, email layouts, and print media.
I’ve been in the design game since 2003 and there’s not much in I haven’t touched.
What if I don’t find value in the feedback?
I offer a 100% money-back guarantee if you don’t find the feedback valuable or if I don’t find anything to improve.
How long will it take to get feedback?
You’ll receive a your private video and detailed feedback document within 3 business days of purchase.
Why is design important for conversions?
Your design is the first thing peolpe see. In fact, we can form an opinion about a website in as little as 50 milliseconds! [Source]
Many people landing on your page are initially skeptical, and if the design feels odd, confusing, or off-brand, they’ll leave immediately.
A clean, cohesive design helps eliminate that skepticism, keeping visitors engaged and building trust.
Optimized design enhances the user experience, highlights key calls to action, and reduces overall friction — ultimately leading to higher conversions and sales.
How much does this service cost?
This one-off design review Black Friday special is $199 until the end of the year (with 10 spots available).
What design aspects will you focus on?
I’ll focus on key elements that directly impact user engagement and conversions (on mobile and desktop).
- Layout (how the content is structured)
- Visual hierarchy (emphasizing the most important information)
- Imagery (quality and relevance)
- Text legibility (ensuring your message is clear)
- Buttons placement (making it easy to act)
- Testimonials, icons, graphics, and other elements
These factors work together to guide the viewer’s eye and create a nice experience that encourages them to take action.
Do you also review the copywriting?
While design is my main focus, I may offer suggestions to a headline, call to action, or button copy if I feel it significantly affects the offer or the visual impact. For example, headlines can often be too long and not clear enough.
I generally don’t make suggestions to the body text of any website or design. That’s for a copywriter or editor to do.
Do you design websites too?
We design mobile/web mockups and plan the user experience, but we don’t develop websites.
If you need more than a single-page site, then you likely need a web developer. I can provide them with mockups and brand guidelines, and give regular feedback to keep everything consistent for you.
That said, we do create high-converting landing pages and single-page websites — ideal for direct response marketing, e-commerce products, and coming soon sign-up pages.
Do you do graphic design and branding?
Yes! I run a brand design studio and offer a full range of graphic design and branding services.
- Brand discovery and strategy
- Logo design and brand identity development
- Naming, taglines, and messaging
- Brand books and presentations
- Mobile/web UI design
- Ads & Social Content
- Doc Styles & Stationery
We work with visionary founders and small business owners to create standout brands built for growth.
If you’d like to get in touch, please schedule a call or write me a message.
Time Is Running Out!
Black Friday is just around the corner. If you’re late, you’ll have to wait a whole year to catch the most important marketing event of the year!
Unlock high-impact design insights and get your campaign ready for the Black Friday masses.
★★★★★
“Thank you again for your thoughtful suggestions. I look forward to implementing these changes.”
– Matu Mureithi, Founder of OotuFund