Yoga, meditation, pilates, and personal training studio with weekly scheduled classes and professionally-trained instructors from various backgrounds.
Create a fun and inviting logo design that reflected the movements and disciplines taught in the studio.
I found that most yoga studio logos use an icon to accompany their logotypes, such as a lotus flower, a yoga posture, or the OM symbol. To differentiate YogaLab, I chose to use only a logotype without an icon and let the letters themselves symbolize flowing movement.
Herculanum was the ideal typeface for this project, as it contains naturally flowing forms and rounded corners. I customized the shape of certain letters to add more movement and make the logo design unique.