Yogalab

Yogalab

Organization:

Yoga, meditation, pilates, and personal training studio with weekly scheduled classes and professionally-trained instructors from various backgrounds.

Challenge:

Create a fun and inviting logo design that reflected the movements and disciplines taught in the studio.

Solution:

I found that most yoga studio logos use an icon to accompany their logotypes, such as a lotus flower, a yoga posture, or the OM symbol. To differentiate YogaLab, I chose to use only a logotype without an icon and let the letters themselves symbolize flowing movement.

Herculanum was the ideal typeface for this project, as it contains naturally flowing forms and rounded corners. I customized the shape of certain letters to add more movement and make the logo design unique.

Colours and Typeface

Yogalab - Robert Hacala

RH_Identity_yogalab-colourscales

 
 

Skills

Posted on

2013/04/14