The Process

Here are my promises to you, as a client: direct communication, clear deliverables, exceptional work, and no hassle. You are a part of the creative process, from start to finish, because your feedback helps me develop what you need for your brand.

Our First Conversation

The first step is for me to ask you questions and understand your business. Among other things, I’ll need to know what your goals are, who your audience is, and what makes you different from the rest (your unique selling point).

Your Brand Foundation

Just like a house needs a solid foundation, so does a brand. Spend some time answering these questions before considering your company’s name or logo. Otherwise, you can hire me to help you with this step.

  • What are your core values? What do you stand for?
  • Who is your target market? What are their needs? What motivates them to buy?
  • Who are your direct and indirect competitors? What are they best known for?
  • What’s your unique selling point? Why should people buy from you instead of your competitors?
  • Which keywords or phrases could sum up your overall customer experience?

More Considerations

I’ll also ask about your budget, your deadline, where designs will be used, and other criteria that depends on the project. Examples of criteria could be:

  • You need a coined brand name (like Kodak or Exxon) so that there are no undesired meanings in other languages;
  • You want a character logo, but one that’s sophisticated, not cute;
  • You require me to use a specific set of colours and fonts for your brochure; or
  • You prefer a minimalist flat design for your mobile app.

We can talk online, on the phone, or over coffee if you’re in Taiwan. Contact me here anytime.

The Work

Research and Brainstorming

Extensive research and creative brainstorming are essential for ensuring brand elements that are unique and memorable.

I’ll consider your current situation, history, competitors, target audiences, market trends, core values, unique selling point, and where you want your brand to be in the future. From there, I create mind maps to visualize key ideas and the associations between them.

Concepts and Presentation

Pencil sketches allows me to get as many ideas as possible down on paper. I’ll collect the most suitable concepts to present to you, usually 3 black and white concepts. I present black and white first so that colour doesn’t skew judgement of the design elements.

I will offer suggestions on what would work best for your brand and encourage your detailed feedback by asking questions about how the design fits with your brand’s audience, goals, and positioning.

*Naming and tagline projects don’t require design work, so the presentation will be a shortlist of names and/or taglines. This shortlist could act as the final deliverables, or if you wish, I can help you choose ‘the one.’


Next comes the revisions of the design based on your direction. After a second presentation and more of your feedback, I take care of any other revisions necessary.

Three rounds of revisions for each project is standard practice, but I’m happy to make additional minor adjustments so that you get the design you need.


Once I receive your approval and remaining payment, I promptly deliver to you the final deliverables via email and/or direct download. At this point, full ownership of the final deliverables are automatically transferred to you.

Fees and Agreement

Before I can estimate a price for something, we need to determine the goals, tasks, and deliverables. Once we agree on these items, I’ll prepare a quote for you, and send it along with my easy-to-read, single-page Service Agreement. I’m cool with digital signatures if you are.

I request 50% of the total project fee before starting any work. The remaining fee will be paid when a project is complete, and prior to sending you the final deliverables and transferring to you the copyright ownership. For projects that have a longer duration, multiple payment milestones may be more suitable.

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Ready to chat? Contact me here.