FAQ

These are some common questions I receive. Click a question to see the answer.

If you don’t see your question here, just yell.

What do you do?

I make professionals unforgettable.

How, you ask?

For both organizations and individuals, I craft the necessary brand standards and design elements that make you unique and memorable. This includes naming and taglines, logos and identity design, and various marketing materials (for print, web, and mobile).

I offer a straight-forward and hassle-free service and deliver your work on time—minus the headaches.


What does your process involve?

Every relationship begins with a conversation. Read about my process here.


How long does a project take?

It depends on the type of project, the complexity of it, and what my schedule looks like at the time. Some take a couple of weeks and some take months. This is because each project has different research requirements, criteria to follow, and final deliverables. The estimates below assume that you give prompt feedback after each presentation stage:

  • Brand name: 1 to 3 weeks
  • Tagline: 1 to 3 weeks
  • Single logo design: 2 to 4 weeks
  • Logo design + variations: 3 to 5 weeks
  • Logo design + brand identity: 4 to 12 weeks
  • Business card: 1 to 2 weeks
  • Brochure: 1 to 3 weeks
  • Mobile app layout: 8 to 16 weeks

Once I speak with you and understand the specific solutions you need, then I can estimate a more accurate schedule. You will always be kept in the loop as projects progress.


Can you do rushed projects?

Sure, if the timing is right. I only take on two or three projects at a time, so I can give my clients the attention they deserve and to deliver my best work. If a rushed project isn’t possible when we talk, then I’ll give you an estimated timeline.


What exactly will I receive upon completion?

Final deliverables are determined by the type of project and what is mutually agreed upon in the beginning. You’ll receive files in an organized package, zipped up, and delivered via email or direct download.

  • Brand name: Short list of 5 to 10 names
  • Tagline: Short list of 3 to 5 taglines
  • Single logo design: Source file; Ready-to-use images
  • Logo design + variations: Source files; Ready-to-use images
  • Logo design + brand identity: Source files; Ready-to-use images; Colour palette; Font suggestions; Identity style guide
  • Business card: Source files
  • Brochure: Source files
  • Mobile app layout: Image assets for required devices; Source files (extra cost)

Source files may be Illustrator AI, Photoshop PSD, or InDesign INDD. All other deliverables may be PDF, JPG, PNG, or GIF.


How much do you charge?

I charge flat rates for all projects. Quoted prices are determined by the type of project, tasks included, complexity, deadline, and the final deliverables you require. Prices are not determined by the hours spent on them. They are based on my industry experience, business professionalism, communication skills, customer service, and client track record.

My prices aren’t ridiculous and I’m often willing to negotiate. However, if you’re specifically looking for cheap work or discounts, then you’ve come to the wrong place.

Naming and brand design are not commodities. It’s important to consider the long-term value of well-thought-out and professional work versus the stupidly-cheap, cookie-cutter, thrown-together crap that has flooded the web in recent years.


How do you accept payment?

Preferred methods of payment are bank transfers and bank drafts. PayPal payments are also accepted with an extra 4% charge to cover the transaction fee.

I request 50% of the total fee before starting any work. The remaining amount is paid once the project is complete, prior to sending you final deliverables or transferring ownership to you.

Payment terms are negotiable, depending on the type and size of the project. If our working relationship turns into something more long-term, then we could also discuss Net30 payment terms.


How does ownership and copyright work?

Copyright ownership of final deliverables is automatically transferred to you once I complete the project and receive final payment.

This transfer of ownership does not include any preliminary work I create in the process of completing your final deliverables, and they remain under my copyright. Such preliminary work includes unused ideas, concepts, sketches, and artwork that may or may not have been shown to you during the project’s duration.


I don’t live near you. Will that affect my project?

Not at all. Many of my clients live nowhere near me and projects go just as smoothly as if they lived in the same city.

If you don’t live in Taiwan, that’s too bad (it’s really awesome here, and you should come for a visit)!

We can communicate by email, Skype, Google Hangout, or phone. Since email leaves a record that we can both reference later on, I prefer to use email for receiving feedback and for follow-ups to phone calls and online chats. That way, nothing is forgotten or left out.

Want to know more? Here’s my process.

Ready to chat? Contact me here.