These are some common questions I receive. Click a question to see the answer.

If you don’t see your question here, just yell.

What do you do?

I make people like you and remember you.

How so?

Well, first, I take everything I learn about your business and place it into my super-duper brand-making machine (i.e., my brain). With the help of research, brainstorming, and your feedback, I craft unique, meaningful, and memorable brand standards. This may include your name, logo, identity, marketing materials, or user experiences.

The way your brand looks and behaves is a reflection of how serious you take your business—even and especially down to the tiny details. You need to present a cohesive style and show your unique personality to impresses your audience at every turn.

What does your process involve?

My process involves understanding your business, relevant research, strategic planning, and getting your valued feedback along the way. It also usually involves pencil sketches, computer mockups, and slide presentations.

My service is straightforward and hassle-free; I deliver your work on time—minus the headaches.

Read more about it here.

Can you do rushed projects?

Sure, if the timing is right. I only take on two or three projects at a time, so I can give my clients the attention they deserve and to deliver my best work. If a rushed project isn’t possible when we talk, then I’ll give you an estimated timeline.

How long does a project take?

It depends on the type of project, the complexity of it, and what my schedule looks like at the time. Some take a couple of weeks and some take months. This is because each project has different research requirements, criteria to follow, and final deliverables. The estimates below assume that you give prompt feedback after each presentation stage:

  • Brand name: 1 to 3 weeks
  • Tagline: 1 to 3 weeks
  • Logo: 2 to 4 weeks
  • Logo and identity: 4 to 8 weeks
  • Business card: 1 to 2 weeks
  • Brochure: 1 to 3 weeks
  • Mobile app layout: 8 to 16 weeks

Once I speak with you and understand what you need, then I can estimate a more accurate schedule. You will always be kept in the loop our project progresses.

What exactly will I receive upon completion?

Final deliverables are determined by the type of project and what is mutually agreed upon in the beginning. You’ll receive files in an organized package, zipped up, and delivered via email or direct download.

  • Brand name: Short list of 5 to 10 names, or a single winner
  • Tagline: Short list of 3 to 5 taglines
  • Logo: Source file; ready-to-use images
  • Logo and identity: Source files; ready-to-use images; colour palette; font suggestions; identity style guide
  • Business card: Source files; image reference files for reference
  • Brochure: Source file; image reference files
  • Mobile app layout: Source files (extra cost); image assets for required devices; image reference files

Source files may be Illustrator AI, Photoshop PSD, or InDesign INDD. Other deliverables may be PDF, JPG, PNG, GIF, or PPT.

How much do you charge?

Flat rates are best for most projects, while an hourly fee makes sense for certain tasks, such as stock photos searching and consultation sessions. Flat rates are determined by the type of project, items included, complexity, and timeline. I’ll tell you my hourly rate if you ask nicely.

All prices are based on my industry experience, professionalism, communication skills, customer service, and client track record.

If you’d like to hire me for a long-term project on keep me on retainer, let’s talk about it.

My prices are truly reasonable for the professional design industry. However, if you’re specifically looking for cheap work or discounts, then you’ve come to the wrong place. Brand design is not a commodity. Please consider the long-term value of well-thought-out and professional work versus the design farm cookie-cutter crap that has been flooding the industry over the past couple decades.

How do you accept payment?

Preferred methods of payment are:

  • Bank transfers/drafts
  • PayPal/Payoneer (5% extra required)
  • Bitcoin/Ethereum

For new clients, I request 50% of the total project fee before starting any work; for returning clients, 30%. The remaining amount is paid once the project is complete, prior to sending final deliverables or transferring ownership to you.

Payment terms are negotiable, depending on the type and size of the project. For long-term projects, we can discuss Net30 payment terms.

How does ownership and copyright work?

Copyright ownership of final deliverables is automatically transferred to you once I complete the project and receive final payment.

This transfer of ownership does not include any preliminary work I create in the process of completing your final deliverables, and they remain under my copyright. Such preliminary work includes unused ideas, concepts, sketches, and artwork that may or may not have been shown to you during the project’s duration.

I don’t live near you. Will that affect my project?

Not at all. My clients live all over the world and projects go just as smoothly as if they lived in the same city. (If you don’t live in Taiwan, you should come for a visit… it’s pretty awesome here!)

We can communicate by email, Slack, Skype, Google Hangouts, Facebook Messenger, or whatever method is easiest. Since email leaves a record that we can both reference later on, I prefer to use email for receiving feedback and for follow-ups to phone calls and online chats. That way, nothing is forgotten or left out.

Want to know more? Here’s my process.

Ready to chat? Contact me here.