FAQ

These are some common questions I receive. Click a question to see the answer.

If you don’t see your question here, just yell.

What do you do?

I make people remember you.

How so?

I take everything I learn about your business, place it into my super-duper brand-making machine (i.e., my brain) and form a unique, meaningful, and memorable brand. This may include your business name, tagline, logo, identity, and various marketing materials for print, web, and mobile. All of these items should look alike and work together to create a cohesive style that impresses your audience at every turn.

My service is straightforward and hassle-free; I deliver your work on time—minus the headaches.


What does your process involve?

My process involves understanding your business, strategic planning, and getting your valued feedback along the way. Read more about it here.


How long does a project take?

It depends on the type of project, the complexity of it, and what my schedule looks like at the time. Some take a couple of weeks and some take months. This is because each project has different research requirements, criteria to follow, and final deliverables. The estimates below assume that you give prompt feedback after each presentation stage:

  • Brand name: 1 to 3 weeks
  • Tagline: 1 to 3 weeks
  • Logo: 2 to 4 weeks
  • Logo and brand identity: 4 to 8 weeks
  • Business card: 1 to 2 weeks
  • Brochure: 1 to 3 weeks
  • Mobile app layout: 8 to 16 weeks

Once I speak with you and understand what you need, then I can estimate a more accurate schedule. You will always be kept in the loop our project progresses.


Can you do rushed projects?

Sure, if the timing is right. I only take on two or three projects at a time, so I can give my clients the attention they deserve and to deliver my best work. If a rushed project isn’t possible when we talk, then I’ll give you an estimated timeline.


What exactly will I receive upon completion?

Final deliverables are determined by the type of project and what is mutually agreed upon in the beginning. You’ll receive files in an organized package, zipped up, and delivered via email or direct download.

  • Brand name: Short list of 5 to 10 names
  • Tagline: Short list of 3 to 5 taglines
  • Logo: Source file; Ready-to-use images
  • Logo and brand identity: Source files; Ready-to-use images; Colour palette; Font suggestions; Identity style guide
  • Business card: Source files
  • Brochure: Source files; Image file for reference
  • Mobile app layout: Source files (extra cost); Image assets for required devices; Image files for reference

Source files may be Illustrator AI, Photoshop PSD, or InDesign INDD. Other deliverables may be PDF, JPG, PNG, or GIF.


How much do you charge?

I charge flat rates for all projects. Quoted prices are determined by the type of project, tasks and items included, complexity, and deadline. Prices are not determined by the hours spent. They are based on my industry experience, professionalism, communication skills, customer service, and client track record.

If you’d like to hire me for a long-term project on keep me on retainer, let’s talk about it.

My prices are reasonable for the professional design industry. However, if you’re specifically looking for cheap work or discounts, then you’ve come to the wrong place. Brand design is not a commodity. Please consider the long-term value of well-thought-out and professional work versus the design farm cookie-cutter crap that has been flooding the industry.


How do you accept payment?

Preferred methods of payment are bank transfers and bank drafts. PayPal payments are also accepted with an extra 5% charge to cover transaction fees.

For new clients, I request 50% of the total project fee before starting any work (and 30% for returning clients). The remaining amount is paid once the project is complete, prior to sending final deliverables or transferring ownership to you.

Payment terms are negotiable, depending on the type and size of the project. For long-term projects, we can discuss Net30 payment terms.


How does ownership and copyright work?

Copyright ownership of final deliverables is automatically transferred to you once I complete the project and receive final payment.

This transfer of ownership does not include any preliminary work I create in the process of completing your final deliverables, and they remain under my copyright. Such preliminary work includes unused ideas, concepts, sketches, and artwork that may or may not have been shown to you during the project’s duration.


I don’t live near you. Will that affect my project?

Not at all. My clients live all over the world and projects go just as smoothly as if they lived in the same city. (If you don’t live in Taiwan, you should come for a visit… it’s pretty awesome here!)

We can communicate by email, Slack, Skype, Google Hangout, Facebook Messenger, or whatever method is easiest. Since email leaves a record that we can both reference later on, I prefer to use email for receiving feedback and for follow-ups to phone calls and online chats. That way, nothing is forgotten or left out.

Want to know more? Here’s my process.

Ready to chat? Contact me here.