About

Hello, my name is Robert Hacala.

With 13 years of graphic design experience, I specialize in logo and brand identity development. I work with businesses and individuals all over the world to craft unique, timeless, and memorable identities. Don’t just take my word for it; read some feedback below.

As a client, I promise you direct communication, clear deliverables, on-time delivery, and no hassle. I only take on a few projects at a time so that you receive my full attention. Expect value-added service every step of the way.

If you haven’t already, check out my portfolio and read some frequently asked questions. If you want more details, then read about my process.

Please contact me anytime to ask questions, see how we can work together, or invite me to speak or host a workshop at your event.

Robert Hacala - Brand Designer

I come from Canada with an educational background in Graphic Design and Applied Communication Arts. Since launching my freelance career in 2003, I’ve been planning and executing creative projects of all shapes and sizes. These include full-on identity projects, brand naming, logo redesigns, color palettes, iconography, print collateral, restaurant menus, and web and mobile interfaces.

It must be said: if you’re looking for cheap work, then you’ve come to the wrong place. I offer reasonable prices and fantastic value, but I don’t provide work that is ‘thrown together’ or ‘just good enough’ for the sake of a tight budget. My work is based on thorough intake and quality output.

How do my clients feel?

Leki Aviation

“We at Leki Aviation used Robert’s services for 12 months to develop our new logo and develop and implement a new marketing material format.

Robert was instrumental in ensuring that we delivered on time, on budget and to the great satisfaction of our management.

Our global sales team takes great pleasure in using the new marketing material and we have received wide recognition and compliments for our new logo.”

Director of Business Development, Leki Aviation Pte Ltd www.lekiaviation.com

See the Leki Aviation project »

Kate Okolita

“Robert was very easy to work with from the proposal phase through the transfer of my final logo files. He worked to thoroughly understand the brand, its competition, and its target demographic so he could develop the perfect logo. He was very timely and flexible which I appreciated; and helped me better understand the branding aspects of my logo.

I chose one of the first designs he sent me which is a testament to his skills. I love the logo, font, and colors I ended up with; Robert really listened to what I was looking for and developed something perfectly suited to my needs.”

Kate Okolita, Founder of Lupa (USA)

See the Lupa project »

Brian Dooner

“I selected Robert because of his crisp, modern, minimalist design skills.

Robert was terrific at capturing the essence of the brand that we are trying to build in our logo, colors and related brand elements. I appreciated his flexibility and willingness to adapt to my schedule and other constraints while maintaining a high level of quality, well-conceived design output.

Robert’s designs are strong and will be lasting enough to carry us into future re-designs of web sites, product literature and other brand extensions.”

Brian Dooner, Founder and CEO of iVVi Publishing & Media (USA)

See the iVVi project »

“Robert was highly recommended to us by a mutual friend who had nothing but praise for his work. We needed someone with UX experience that could help us design an app that was intuitive and easy to use for the consumer. Robert understood our needs right away by asking insightful questions and pointing out problems that we didn’t even think of.

Robert was always very easy to reach and communicated back quickly whenever we had questions or problems. His work was always on time. Most importantly Robert’s designs were beautifully done — clean, simple, and intuitive. He really puts himself in the shoes of the user and aims to create designs that are easy to understand, but are still aesthetically beautiful.

We would work with Robert again in a heartbeat!”

Shelley Lin, Director of Business Development at Totokan (Taiwan) www.totokan.com

Laxlee Sports

“When I started working with Robert, he asked many questions to understand my business. He considered my strategy, approach, and audience. He came up with many ideas and examples that eventually led to the final solution. He explained the meanings of the imagery, fonts, and colors, while presenting them all in context. Also, no decisions were made without my feedback. I was amazed, and felt like I had a person who was really trying to build me an amazing brand!

The final result for my Laxlee Sports brand identity was great. It was clean and graphically appealing. Now that I have a brand image, favicon, and options for different background colors, my business is more marketable and more credible.

In my time working with Robert, we had great dialogues via Google Talk and email. The whole project was a great experience.”

Allen Higbee, Founder and CEO of Laxlee Sports (USA)

See the Laxlee Sports project »

Leftheel-Logo-280px

“We hired Robert to help us design a mobile application for a particular client that had a corporate identity but no mobile identity. His design work was strong, professional and promptly delivered. His input to the creative process for both the UI and UX experience was very valuable to both us and the client.

He has an excellent ability to respect and respond to client feedback and iterate accordingly. We would absolutely work with Robert again and have recommended him to others.”

– Leftheel Mobile Agency (Hong Kong and Taiwan) www.leftheel.com

 

Check out the rest of my portfolio »

 

Successful branding is the union of strategy and creativity.